Two out of every three users who add a product to their cart leave without completing the purchase. The reasons are usually predictable — and fixable.
Remove the surprises
Shipping fees and extra costs that appear at checkout are the most common reason for abandonment. Show the total as early and transparently as possible.
- Offer guest checkout
- Reduce checkout to a single page
- Make trust badges and the return policy visible
- Add multiple payment methods and instalment options
Win back what you lose
Well-timed reminder emails and retargeting ads can turn a significant share of abandoned carts into sales.
The best checkout is the one users pass through almost without noticing.
Analyse your checkout funnel regularly and find the step where users drop off. Every improvement goes straight to your revenue.
